Comments on: What we do instead of sponsoring the SuperBowl http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/ The Omni Mouth: standing outside your bedroom window playing \"In Your Eyes\" since 2006. Tue, 06 Jan 2009 13:21:16 +0000 http://wordpress.org/?v=2.6.2 By: JohnB http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-186 JohnB Tue, 25 Apr 2006 15:58:17 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-186 My girlfriend, who recently switched to Mac, mentioned to me "What a waste of ad $... they don't even tell you what the product is." My take away from this is simply that some people like a more descriptive illustrative form of advertisement. What can the product do? How will it benefit me? Why do I NEED it? Personally I use OmniOutliner and OmniGraffle EVERY DAY, so I know and love the products and gladly show them off to friends and coworkers. My girlfriend, who recently switched to Mac, mentioned to me “What a waste of ad $… they don’t even tell you what the product is.” My take away from this is simply that some people like a more descriptive illustrative form of advertisement. What can the product do? How will it benefit me? Why do I NEED it?

Personally I use OmniOutliner and OmniGraffle EVERY DAY, so I know and love the products and gladly show them off to friends and coworkers.

]]> By: Chad http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-181 Chad Tue, 25 Apr 2006 01:19:02 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-181 I probably learn the most about new apps through magazine features, and occasionally something that catches my eye at MacUpdate.com. However, I have learned a lot about some apps I haven't used much (if any) in the past like Extensis Suitcase and Portfolio at my job in the past several months. I probably learn the most about new apps through magazine features, and occasionally something that catches my eye at MacUpdate.com.

However, I have learned a lot about some apps I haven’t used much (if any) in the past like Extensis Suitcase and Portfolio at my job in the past several months.

]]> By: Nik http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-179 Nik Mon, 24 Apr 2006 23:55:02 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-179 My main sources to hear about software are a combination of MacUpdate.com (I'm a shareware junkie), and articles in the various blogs and news sites. I've noticed a lot of developers really crank out releases and partner them with press releases so as to get a little more buzz. It's a thought... My main sources to hear about software are a combination of MacUpdate.com (I’m a shareware junkie), and articles in the various blogs and news sites.

I’ve noticed a lot of developers really crank out releases and partner them with press releases so as to get a little more buzz. It’s a thought…

]]> By: Henry http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-177 Henry Mon, 24 Apr 2006 23:38:28 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-177 I first learned about Omni software by using it (preinstalled with OS X on my Mac)... later upgrated to current/pro versions of OO and Graffle because they were so useful. Having full-fledged versions come with Macs is definitely a great way to mass-market to Apple customers. I first learned about Omni software by using it (preinstalled with OS X on my Mac)… later upgrated to current/pro versions of OO and Graffle because they were so useful. Having full-fledged versions come with Macs is definitely a great way to mass-market to Apple customers.

]]> By: mike http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-175 mike Mon, 24 Apr 2006 19:28:17 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-175 Versiontracker (and for some reason I only tend to click on ads in versiontracker, particularly if they're pretty), blogs Versiontracker (and for some reason I only tend to click on ads in versiontracker, particularly if they’re pretty), blogs

]]> By: L Larson http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-173 L Larson Mon, 24 Apr 2006 17:10:29 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-173 User since OmniBackup and OmniWeb on the original MacOSXServer, pre OSX. Your tech support was good then and still is. I wish you'd do a spreadsheet that works with Graffle. Don't advertise online, please. Just keep doing what you do and do it well. The biggest companies are never the best. User since OmniBackup and OmniWeb on the original MacOSXServer, pre OSX. Your tech support was good then and still is. I wish you’d do a spreadsheet that works with Graffle. Don’t advertise online, please. Just keep doing what you do and do it well. The biggest companies are never the best.

]]> By: Ralph Fontcuberta http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-172 Ralph Fontcuberta Mon, 24 Apr 2006 16:22:00 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-172 (not verbatim, but one of my favorites) Doc: I take it you've been on a bender? Jane: Yeah, WTF is it to you? Doc: I meant no judgement. If you we're a farmer I'd ask how your farming was going. (not verbatim, but one of my favorites)

Doc: I take it you’ve been on a bender?

Jane: Yeah, WTF is it to you?

Doc: I meant no judgement. If you we’re a farmer I’d ask how your farming was going.

]]> By: Mark Gardner http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-171 Mark Gardner Mon, 24 Apr 2006 15:33:58 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-171 Fun fact: My Firefox ad blocker blocked the ad image in this post. Fun fact: My Firefox ad blocker blocked the ad image in this post.

]]> By: Tommy Weir http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-154 Tommy Weir Fri, 21 Apr 2006 21:18:11 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-154 >but let me decide if they’re for me or not. Amen to that. >but let me decide if they’re for me or not.

Amen to that.

]]> By: Forrest http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-153 Forrest Fri, 21 Apr 2006 20:42:11 +0000 http://blog.omnigroup.com/2006/04/20/your-tasty-valuable-eyeballs/#comment-153 >Forrest above didn’t really like you mentioning these Not sure what you mean by that. When I was referring to "jargon" I was thinking more along the lines of "productivity." That means different things to different people. MS Publisher is supposed to increase productivity for graphics production - but only for people who aren't familiar with pro graphics tools. For me, it decreases productivity. The ads would only appeal to me if they were specific. Mention the extra effort put into UI. Mention the finer touches, but let me decide if they're for me or not. I guess I would compare the current ad to a menu at a restaurant which just had "you'll like," "you will like even more" and similar descriptions for each dish, rather than what they're made up of. *misses zoomed text boxes* Now I notice Tommy basically said the same thing about non-targeted ads. I also agree with him about sponsoring Mac blogs and I would extend that to forums. I would guess that someone who spends $30 for a browser is more likely to find you via the web than through a print mag. >Forrest above didn’t really like you mentioning these
Not sure what you mean by that. When I was referring to “jargon” I was thinking more along the lines of “productivity.” That means different things to different people. MS Publisher is supposed to increase productivity for graphics production - but only for people who aren’t familiar with pro graphics tools. For me, it decreases productivity.

The ads would only appeal to me if they were specific. Mention the extra effort put into UI. Mention the finer touches, but let me decide if they’re for me or not. I guess I would compare the current ad to a menu at a restaurant which just had “you’ll like,” “you will like even more” and similar descriptions for each dish, rather than what they’re made up of.

*misses zoomed text boxes*

Now I notice Tommy basically said the same thing about non-targeted ads. I also agree with him about sponsoring Mac blogs and I would extend that to forums. I would guess that someone who spends $30 for a browser is more likely to find you via the web than through a print mag.

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